The Yogi Adityanath government has sought to popularize the Kumbh Mela and make people be aware of the importance of the religious festival by ordering all the cinema halls and multiplexes in the state to show the logo of the mela right before the commencement of a film. This logo, as per directed, is to be shown right after the National Anthem gets over.
This new logo of the Kumbh Mela shows sadhus and saints taking a holy dip at the Sangam in Allahabad against the backdrop of temples and a pious Swastik symbol. This new logo has been designed after Chief Minister Yogi Adityanath directed all the official letters to carry the logo. In fact, it is to be noted that Kumbh Mela recently made it to UNESCO’s list of intangible world heritage.
Kumbh Mela, which is held after every four years, is next scheduled to be held in 2019 in Allahabad.
Talking on the same issue of having the logo grace the silver screens before any film is screened, the Principal Secretary (Tourism) Avnish Awasthi said:
The logo will make people understand the importance of the religious festival.
It may be recalled that the new logo was launched with great pomp by UP Governor Ram Naik at a function held in Raj Bhawan, Lucknow, on December 14. This program was also attended by the chief minister of the state, Yogi Adityanath. In the function, the Governor had also launched Kumbh Mela’s tagline ‘Chalo Kumbh chalo-chalo, Kumbh chalo’.
On January 1, Chief Minister Yogi Adityanath interacted with the seers of Akhada Parishad and the members of the Kumbh Mela council and had directed departments and volunteers to complete preparations for the much coveted religious festival “well in time”.