It seems that Congress has grabbed hold of the “Brahmastra” to defeat the ruling party in the upcoming 2019 general elections. If one goes by reports, Congress has come in touch with the giant data firm, Cambridge Analytica, that helped the ruling US President win last year.
As per reports, Cambridge Data is an analytical firm that excels in analyzing the internet data of consumers —the trail of choices they leave online on search engines, email and shopping websites—and profile them accordingly to help political leaders address the specific groups or communities in proper ways.
When the news broke in the general elections last time that BJP was making use of the various social media platforms to send awareness among the various sections of the society, the then ruling political gurus just laughed off the entire arrangement. However, the stunning victory bagged by BJP last time was prove enough that social media and internet do help in identifying voters and sending social messages across with ease.
As per reports furnished by Economic Times, Cambridge Analytica CEO Alexander Nix has met several opposition leaders to design electoral strategy for the United Progressive Alliance (UPA) in the next Lok Sabha elections. The company has made a presentation to the Congress in which it detailed the strategy to target voters online.
In fact, Trump’s continuous wooing of the Hindus despite taking a tough stand against the foreign voters is apparently based on Big Data suggesting Hindu voters could swing results in key states.
According to Amish Tyagi, son of JDU leader KC Tyagi, who worked with Cambridge Analytica for the Donald Trump campaign:
Based on our brainstorming sessions, Cambridge Analytica CEO Alexander Nix rolled out a series of suggestions. Trump wooing Indian voters with an advertisement in Hindi, his daughter-in-law Lara Yunaska Trump celebrating Diwali at a Hindu temple in the key swing state of Virginia, and Trump saying, “The Indian and Hindu community will have a true friend in the White House”, were all part of a strategy to reach out to the Indian-American community.